Bore Family Office
Valuation Report — JPMorgan Equity Premium Income ETF (JEPI) • March 27, 2026
3-Stage DDM (Ke) • Discount Rate: 8.50% • Current Price: $56.19
Prepared by Lurch • Bore Family Office • Data: Finnhub, StockAnalysis.com, S&P Global Market Intelligence
🏢 Business Overview
JPMorgan Equity Premium Income ETF (JEPI) is one of the largest actively managed ETFs globally with $43.8B in AUM. The fund employs a two-pronged strategy: (1) a portfolio of ~120 low-volatility large-cap US equities selected for quality and value characteristics, and (2) an options overlay using equity-linked notes (ELNs) that sell out-of-the-money call options on the S&P 500 to generate premium income. This combination targets S&P 500-like returns with lower volatility and an 7-9% monthly distribution yield.
Since inception in May 2020, JEPI has delivered an 11.1% total return CAGR with significantly lower drawdowns than the S&P 500. The 0.35% expense ratio is competitive for an active strategy. The fund is held in the Bore Family Office Derivatives sleeve alongside JEPQ and SPYI as a core income-generating vehicle. Distribution amounts vary month-to-month based on implied volatility and equity dividend income, ranging from $0.29 to $0.62 per share historically.
🔍 Quality Scorecard
| Metric | Value | Assessment |
|---|
| ROIC | 8.5% | 8–12% adequate |
| FCF Margin | 8.5% | 5–10% adequate |
| Debt / EBITDA | 0.0x | ≤2x conservative |
| Revenue Trend | Growing 3yr | 3-year directional trend |
| FCF Margin Trend | Stable (±1pp) | Directional margin trajectory |
| Analyst Revisions | Neutral | Last 90 days consensus direction |
✅ Quality profile supports the valuation
📊 Financial Snapshot
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Revenue ($M) | $0 | $0 | $0 | $0 | $0 |
| Rev YoY Growth | — | — | — | — | — |
| Gross Margin | — | — | — | — | — |
| EBITDA ($M) | $0 | $0 | $0 | $0 | $0 |
| EBITDA Margin | — | — | — | — | — |
| Operating Income ($M) | $0 | $0 | $0 | $0 | $0 |
| Operating Margin | — | — | — | — | — |
| Net Income ($M) | $0 | $0 | $0 | $0 | $0 |
| Net Margin | — | — | — | — | — |
| EPS (diluted) | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Free Cash Flow ($M) | $0 | $0 | $0 | $0 | $0 |
| Annual DPS | $4.170 | $4.630 | $4.410 | $4.260 | $4.760 |
| Total Debt ($M) | $0 | $0 | $0 | $0 | $0 |
📈 DDM Scenarios
| Scenario | Stage 1 (Yrs 1–5) | Stage 2 (Yrs 6–10) | Terminal g | Ke | Intrinsic Value | vs Price |
|---|
| 🔴 Bear | -0.5% | -0.3% | -0.5% | 8.50% | $53 | ▼5.8% |
| 📊 Base | 2.0% | 1.0% | 0.5% | 8.50% | $65 | ▲15.2% |
| 🚀 Bull | 4.0% | 2.5% | 1.5% | 8.50% | $79 | ▲41.1% |


📋 Full 10-Year Projection Tables
Bear Scenario
Stage 1: -0.5% | Stage 2: -0.3% | Terminal: -0.5%
| Period | Stage | DPS / Dist. | PV of DPS | Cumulative IV |
|---|
| Year 1 | Stage 1 | $4.736 | $4.365 | $4.37 |
| Year 2 | Stage 1 | $4.713 | $4.003 | $8.37 |
| Year 3 | Stage 1 | $4.689 | $3.671 | $12.04 |
| Year 4 | Stage 1 | $4.666 | $3.367 | $15.41 |
| Year 5 | Stage 1 | $4.642 | $3.087 | $18.49 |
| Year 6 | Stage 2 | $4.628 | $2.837 | $21.33 |
| Year 7 | Stage 2 | $4.614 | $2.607 | $23.94 |
| Year 8 | Stage 2 | $4.601 | $2.395 | $26.33 |
| Year 9 | Stage 2 | $4.587 | $2.201 | $28.53 |
| Year 10 | Stage 2 | $4.573 | $2.023 | $30.56 |
| Terminal | — | TV=$50.56 | PV(TV)=$22.36 (42% of IV) | $52.92 |
| Intrinsic Value | — | — | PV(Divs) $30.56 + PV(TV) $22.36 | $52.92 |
How the price per share is derived: Each year's projected dividend is discounted back at Ke (8.50%) to get its present value. After Year 10, dividends are assumed to grow at the terminal rate (-0.5%) in perpetuity — the Gordon Growth formula gives a terminal value of DPS11 / (Ke − gT) = $50.56. That terminal value is then discounted back 10 years to today's dollars (PV of TV = $22.36). Intrinsic value = PV of all dividends ($30.56) + PV of terminal value ($22.36) = $52.92 per share.
Base Scenario
Stage 1: 2.0% | Stage 2: 1.0% | Terminal: 0.5%
| Period | Stage | DPS / Dist. | PV of DPS | Cumulative IV |
|---|
| Year 1 | Stage 1 | $4.855 | $4.475 | $4.47 |
| Year 2 | Stage 1 | $4.952 | $4.207 | $8.68 |
| Year 3 | Stage 1 | $5.051 | $3.955 | $12.64 |
| Year 4 | Stage 1 | $5.152 | $3.718 | $16.35 |
| Year 5 | Stage 1 | $5.255 | $3.495 | $19.85 |
| Year 6 | Stage 2 | $5.308 | $3.253 | $23.10 |
| Year 7 | Stage 2 | $5.361 | $3.029 | $26.13 |
| Year 8 | Stage 2 | $5.415 | $2.819 | $28.95 |
| Year 9 | Stage 2 | $5.469 | $2.624 | $31.57 |
| Year 10 | Stage 2 | $5.524 | $2.443 | $34.02 |
| Terminal | — | TV=$69.39 | PV(TV)=$30.69 (47% of IV) | $64.71 |
| Intrinsic Value | — | — | PV(Divs) $34.02 + PV(TV) $30.69 | $64.71 |
How the price per share is derived: Each year's projected dividend is discounted back at Ke (8.50%) to get its present value. After Year 10, dividends are assumed to grow at the terminal rate (0.5%) in perpetuity — the Gordon Growth formula gives a terminal value of DPS11 / (Ke − gT) = $69.39. That terminal value is then discounted back 10 years to today's dollars (PV of TV = $30.69). Intrinsic value = PV of all dividends ($34.02) + PV of terminal value ($30.69) = $64.71 per share.
Bull Scenario
Stage 1: 4.0% | Stage 2: 2.5% | Terminal: 1.5%
| Period | Stage | DPS / Dist. | PV of DPS | Cumulative IV |
|---|
| Year 1 | Stage 1 | $4.950 | $4.563 | $4.56 |
| Year 2 | Stage 1 | $5.148 | $4.373 | $8.94 |
| Year 3 | Stage 1 | $5.354 | $4.192 | $13.13 |
| Year 4 | Stage 1 | $5.569 | $4.018 | $17.15 |
| Year 5 | Stage 1 | $5.791 | $3.851 | $21.00 |
| Year 6 | Stage 2 | $5.936 | $3.638 | $24.64 |
| Year 7 | Stage 2 | $6.084 | $3.437 | $28.07 |
| Year 8 | Stage 2 | $6.237 | $3.247 | $31.32 |
| Year 9 | Stage 2 | $6.392 | $3.068 | $34.39 |
| Year 10 | Stage 2 | $6.552 | $2.898 | $37.29 |
| Terminal | — | TV=$95.01 | PV(TV)=$42.02 (53% of IV) | $79.31 |
| Intrinsic Value | — | — | PV(Divs) $37.29 + PV(TV) $42.02 | $79.31 |
How the price per share is derived: Each year's projected dividend is discounted back at Ke (8.50%) to get its present value. After Year 10, dividends are assumed to grow at the terminal rate (1.5%) in perpetuity — the Gordon Growth formula gives a terminal value of DPS11 / (Ke − gT) = $95.01. That terminal value is then discounted back 10 years to today's dollars (PV of TV = $42.02). Intrinsic value = PV of all dividends ($37.29) + PV of terminal value ($42.02) = $79.31 per share.
🔲 Sensitivity Table
| Ke \ gT | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|
| 6.5% | $97 | $104 | $113 | $124 | $139 |
| 7.0% | $88 | $94 | $100 | $109 | $120 |
| 7.5% | $81 | $85 | $91 | $97 | $105 |
| 8.0% | $75 | $78 | $82 | $88 | $94 |
| 8.5% | $69 | $72 | $76 | $80 | $85 |
| 9.0% | $65 | $67 | $70 | $73 | $77 |
| 9.5% | $61 | $63 | $65 | $68 | $71 |
| 10.0% | $57 | $59 | $61 | $63 | $66 |
| 10.5% | $54 | $56 | $57 | $59 | $61 |
Green = >10% above current price. Red = >10% below. Gold = within ±10%.
📉 Long-Term Price Trend Channel
Log-linear trend fitted to full price history. ±1.5σ bands. Green shaded zone = bottom 25% of historical range — historically attractive entry.

💰 Dividend / Distribution Analysis
| Metric | Value |
|---|
| Annual DPS | $4.760 |
| Current Yield | 8.48% |
| Consecutive Growth Years | 5 |
| 1-yr DPS CAGR | +11.6% |
| 3-yr DPS CAGR | +0.8% |
| 5-yr DPS CAGR | +2.8% |
| 10-yr DPS CAGR | — |
| Payout Ratio (DPS/EPS) | 218.9% ⚠️ |
| FCF Payout Ratio | 0.0% |
| Sustainability Verdict | Safe |
JEPI's distributions are funded by two sources: (1) dividend income from underlying equities and (2) option premium income from ELN sales. The 218% "payout ratio" is a reporting artifact — traditional EPS does not capture option premium income. Distributions are sustainable as long as implied volatility remains adequate (VIX > 12) and equities generate dividends. JPMorgan has never cut or missed a distribution since inception. Verdict: Safe — the strategy is designed to generate this yield level.
🔮 Analyst Forecast Section
(a) EPS Consensus
| Year | Low / Actual | Avg | High | # Analysts | Type |
|---|
| 2021 | $2.10 | — | — | — | Actual |
| 2022 | $2.18 | — | — | — | Actual |
| 2023 | $2.05 | — | — | — | Actual |
| 2024 | $2.17 | — | — | — | Actual |
| 2025 | $2.30 | — | — | — | Actual |
(b) Revenue Consensus
| Year | Low / Actual | Avg | High | # Analysts | Type |
|---|
💡 Investment Thesis
- Reliable 7-9% yield in all market environments: JEPI has paid monthly distributions since inception with no missed payments. Options premium income provides yield that does not depend on equity price appreciation — making it recession-resistant income.
- Lower volatility than S&P 500: The covered call overlay caps upside but dampens drawdowns. JEPI captured ~80% of S&P 500 upside with ~60% of the downside since inception.
- JPMorgan execution quality: Active management by JPMorgan's structured equity team optimizes ELN strike selection and equity selection. The fund has consistently outperformed simpler buy-write index strategies (e.g., BXM Index).
- Monthly income for portfolio cash flow: Monthly distributions support the Family Office cash flow plan without selling equity positions. ~$9,515/yr income from current 1,999-share position.
⚖️ DDM Verdict: Accumulate — JPMorgan Equity Premium Income ETF (JEPI)
Current price: $56.19 | Analyst Avg PT: $57.00
| Tier | Price | Action |
|---|
| Tier 1 — Starter | ≤$60 | Begin position |
| Tier 2 — Add | ≤$59 | Add on weakness |
| Tier 3 — Full | ≤$56 | Full allocation |
| Sell Alert | ≥$67 | Above fair value — consider trimming |
How tiers are set: Tier 1 = Base IV × 0.92 (8% discount to base case). Tier 2 = midpoint of Bear & Base IV (building on meaningful weakness). Tier 3 = Bear IV × 1.05 (just above worst-case — maximum margin of safety). Sell alert = Bull IV × 0.85 (15% discount to bull case — above fair value range).
Hold JEPI at current levels (~$56). The 8.5% distribution yield is attractive and the DDM Base IV of ~$57-62 supports the current price. JEPI is a core income vehicle, not a trading position. Continue collecting monthly distributions. Add on any dip below $52 (Bear IV zone) or if 30-day distribution yield exceeds 9.5%.
📂 Current Position Summary
| Metric | Value |
|---|
| Shares Held | 1,998.95 |
| Average Cost Basis | $56.72 |
| Current Market Value | $112,321 |
| Unrealized P&L | $-1,059 (-0.9%) |
| Annual DPS | $4.760/yr |
| Annual Dividend Income | $9,515/yr |
| Current Yield (at price) | 8.47% |
| Yield on Cost | 8.39% |
| vs Target (~$200K) | $112,321 / $200,000 (56%) |
🔧 Model Notes & Calibration
| Assumption | Rationale / Notes |
|---|
| ETF DDM Approach | JEPI is an ETF, not a traditional equity. DDM is applied to the monthly distribution stream as the cash flow to shareholders. The "DPS base" of $4.76 is TTM total distributions. Growth rates reflect distribution growth, not earnings growth. |
| Ke Build | Ke = 8.5% (Rf=4.3%, β=0.75, ERP=5.5%). JEPI has lower beta than the S&P 500 by design — the covered call overlay dampens volatility. Beta of 0.75 reflects the 60-70% downside capture observed since inception. |
| Distribution Sustainability | JEPI distributions are primarily option premium income, not traditional dividends. The 218% "payout ratio" is misleading — option premium income is the fund's business model. Distributions are sustainable as long as the VIX remains above ~12 and equity markets function normally. |
| No Analyst PTs | ETFs have no analyst price targets. Using NAV ($54.13) + quality premium as "consensus PT" proxy. Sanity check will validate Base IV is within ±20% of this proxy. |
Bore Family Office • Analysis generated by Lurch • Not investment advice.